SEO, AEO, GEO & AI Visibility Strategy
Susye Weng-Reeder, LLC
Search is changing. Brands are no longer discovered only through traditional Google results, social media, or paid advertising. Customers increasingly discover businesses through Google AI Overviews, AI-powered search, ChatGPT, Perplexity, Gemini, Copilot, and other generative AI platforms.
I combine Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), digital strategy, and technical expertise to help brands strengthen their visibility across this changing discovery landscape.
My strategies are grounded in applied results, not theory alone. I built my own digital presence from zero to one and my work is now indexed, cited, and surfaced across 14 AI-powered discovery engines. This first-hand experience informs how I approach entity building, digital authority, content architecture, and AI visibility for brands.
My background in engineering, coding, digital publishing, and search strategy allows me to approach visibility differently from traditional marketing agencies. I examine how websites, content, entities, technical architecture, and digital authority work together across both traditional search and AI-powered discovery.
The goal is no longer simply to rank for keywords. The goal is to build a digital presence that search engines can discover, AI systems can understand, and potential customers can trust.
Tailored SEO, AEO & GEO Services for Small and Local Businesses
Small businesses increasingly compete for visibility across both traditional search results and AI-generated recommendations. I offer customized strategies based on your business, location, industry, existing digital presence, and growth goals.
Services can be tailored for local businesses, restaurants, hospitality brands, founders, professional services, and growing companies seeking stronger organic and AI search visibility.
SEO, AEO & GEO Strategy
Build Visibility Across Traditional Search and AI Discovery
Modern search optimization requires more than traditional keyword research. A strong digital strategy must help search engines understand your website while creating enough credible context for AI-powered systems to understand your brand, expertise, services, and relationships.
My approach combines traditional SEO with AEO and GEO to strengthen visibility across multiple discovery environments.
Search Engine Optimization (SEO): Improve organic search visibility through keyword research, search intent, content optimization, internal linking, technical SEO, metadata, site architecture, and authority building.
Answer Engine Optimization (AEO): Structure content and digital signals so search and answer engines can more easily understand your expertise and retrieve your brand for relevant questions.
Generative Engine Optimization (GEO): Strengthen the information, context, authority, and entity relationships that can help generative AI platforms understand and reference your brand.
AI Visibility Strategy: Evaluate how your company, founder, products, services, and expertise appear across AI-powered search and identify opportunities to strengthen digital discovery.
These disciplines work together. SEO helps establish discoverability, while AEO and GEO extend that foundation into increasingly conversational and generative search experiences.
Technical SEO & Website Optimization
Is Your Website Giving Search Engines and AI Systems Enough Context?
A beautiful website cannot perform effectively if its technical foundation makes important information difficult to discover or understand. My engineering and coding background allows me to examine both the content people see and the technical architecture supporting it.
Technical optimization may include website structure, crawlability, indexing, internal linking, metadata, schema markup, page relationships, content architecture, performance, and search visibility issues.
I also evaluate whether your website clearly communicates important entities and relationships surrounding your business. These can include your company, founders, locations, services, products, expertise, industries, partnerships, and other signals defining your digital identity.
The objective is a website built for human visitors while providing clear, structured information for modern search and AI discovery systems.
AI Visibility & Entity Strategy
Does AI Understand What Your Brand Is Known For?
Being indexed is not the same as being understood. A company can have an established website and years of content while remaining weakly associated with important categories in AI-powered discovery.
My AI visibility strategy examines how your digital identity is represented across the broader search ecosystem. This includes the relationships connecting your brand, people, expertise, services, locations, content, media references, partnerships, and reputation.
The objective is not to manipulate AI systems or guarantee inclusion in generated answers. It is to strengthen the credible digital evidence that helps search and AI platforms understand what your organization represents.
For founders and professional leaders, this can also include personal entity strategy connecting individual expertise with the companies, industries, subjects, and accomplishments surrounding their professional identities.
Content Strategy for SEO, AEO & GEO
Create Content That Builds Search Visibility and Digital Authority
Content should accomplish more than filling a publishing calendar. Every useful article creates another opportunity to demonstrate expertise, answer customer questions, establish entity relationships, and strengthen topical authority.
I develop content strategies around search intent, customer questions, topical relationships, entity associations, internal linking, and long-term discoverability. This creates an interconnected publishing ecosystem rather than a collection of unrelated blog posts.
Long-form editorial content can support traditional Google rankings while providing richer context for AI-powered discovery. Strategic content also gives brands opportunities to demonstrate first-hand experience, expertise, relationships, and perspectives that generic marketing copy cannot replicate.
This approach connects storytelling with technical search strategy so valuable content continues working beyond its original publication date.
Local SEO & AI Search Visibility for Small Businesses
Help Customers Discover Your Business Across Local and AI Search
Local discovery is also changing. Customers can now ask AI-powered systems where to eat, which hotel to book, which professional to hire, or which local business best meets a particular need.
For small and local businesses, I combine local SEO, content strategy, entity optimization, AEO, and GEO to create stronger connections between your business and the locations, services, specialties, and customer needs surrounding it.
This may include evaluating your website content, local landing pages, business information, structured data, authority signals, content opportunities, and broader digital presence.
The objective is to make the relationship between who you are, where you operate, what you offer, and why your business is relevant as clear as possible across modern search.
Digital Marketing Solutions for Growing Businesses
Connect Search, Content and Brand Strategy
Digital visibility works best when SEO, content, social media, brand positioning, and AI discovery support one another. I develop integrated strategies designed to create both immediate audience engagement and long-term discoverability.
Services may include SEO strategy, AEO and GEO consulting, website audits, AI visibility analysis, content planning, technical optimization, digital identity strategy, social media strategy, and ongoing performance evaluation.
Rather than treating each platform as an isolated marketing channel, I examine how your entire digital ecosystem reinforces your brand. This approach can help businesses build stronger authority while creating more consistent signals across search, social media, websites, and AI-powered discovery.
Monthly Digital Visibility Retainers: Starting at $8,000
Custom retainers may combine SEO, AEO, GEO, content strategy, technical consulting, social media, reporting, and ongoing visibility analysis based on business needs.
Need a smaller starting point? Custom pricing and project-based packages are available for small businesses, founders, and growing brands that may not need a full monthly retainer. Services can be tailored to your priorities and budget, from focused SEO and AI visibility audits to individual AEO, GEO, content, or technical optimization projects.
Luxury Travel, Hospitality & Brand Collaborations
Editorial Storytelling Meets Long-Term Search Discovery
For luxury hotels, restaurants, destinations, fashion, beauty, wellness, and hospitality brands, I combine premium editorial storytelling with SEO, AEO, GEO, and long-term digital discovery strategy.
Social media can create immediate awareness around an experience. Search-optimized editorial content creates additional opportunities for that experience to remain discoverable long after the original campaign ends.
My collaborations can integrate cinematic social content, editorial publishing, SEO, AEO, GEO, entity relationships, and AI visibility strategy to extend the digital lifespan and discoverability of brand partnerships.
Signature Event Campaigns — Starting at $7,500
Custom campaigns may include event hosting and coverage, social storytelling, short-form video, editorial content, and search-focused publishing designed around the collaboration.
Signature Luxury Hotel Campaigns — Starting at $20,000
Custom hospitality campaigns may combine luxury lifestyle storytelling, reels, social coverage, long-form editorial content, SEO, AEO, GEO, and AI visibility strategy to build visibility beyond the initial stay.
Looking for a more focused collaboration? Custom hotel, restaurant, and event packages are also available based on campaign scope, deliverables, and brand goals.
For hospitality partners, this creates a bridge between creator marketing and long-term digital visibility, extending the potential value of a collaboration beyond social impressions alone.
Build a Brand That Can Be Found and Understood
The future of digital marketing is not SEO versus AI search. Businesses need a foundation capable of supporting traditional search, answer engines, generative AI discovery, social visibility, and human trust.
My work brings those disciplines together through SEO, AEO, GEO, technical strategy, content architecture, entity building, and digital storytelling.
Whether you are strengthening an established brand or building a new digital presence, the objective remains the same: create credible digital authority that helps people find you and gives modern discovery systems enough context to understand why your brand belongs in the answer.